June 4, 2009 (St. Louis, Mo.) - Life Insurance Selling, published by Summit Business Media, has appointed John K. Moore as publisher of the 83 year-old magazine. Moore was previously an account executive on Life Insurance Selling for 16 years, supporting print and eMedia sales.
Life Insurance Selling is the leading information resource in the life, health and financial services industry by providing field-tested information for comprehensive insurance and financial services sales professionals to help them service their clients more effectively.
Moore's experience in the b-to-b publishing market spans nearly two decades. He has been involved with new product development, sales management, trade show development and general management of trade publications. Moore's experience with other Summit Business Media entities include: American Agent & Broker and Mortgage Originator along with the mining division.
"With John's extensive experience in the insurance industry, he's a great candidate for this position," said Betsy Kominsky, VP and Group Publisher for the Insurance Media Group of Summit Business Media. "His experience with Life Insurance Selling allows him to have a broad view of the magazine's past, present and future."
"Our goal is to continue the editorial tradition of Life Insurance Selling by providing practical and effective sales ideas directly to producers," says Moore. "Over 98% of our readership is production-based and they are very loyal to the Life Insurance Selling brand. I look forward to the opportunity to improve the readability of the magazine while maintaining our editorial excellence and taking Life Insurance Selling to the next level."
John works and resides in St. Louis with his wife and two children.
To learn more about Life Insurance Selling, go to www.LifeInsuranceSelling.com.
ABOUT LIFE INSURANCE SELLING
Life Insurance Selling is the industry's in-depth information resource for the life, health and financial services industry by providing field-tested product resource information for insurance and financial services producers to help them service their clients more effectively. The magazine's experienced team of editors and veteran columnists ensure subscribers are getting well-rounded, thoughtful, informative articles presented in a practical, sales-oriented framework. Life Insurance Selling extends this same philosophy to LifeInsuranceSelling.com as well as monthly eNewsletters. For more information, visit www.LifeInsuranceSelling.com.
ABOUT SUMMIT BUSINESS MEDIA
Summit Business Media is the leading B2B media and information company serving the insurance, investment, professional services and art markets through a variety of channels, including print, online and live events. SBM provides breaking news and analysis, in-depth practice management strategies and business-building techniques, and actionable data to the markets it serves. Through its Media and Reference Divisions, the company publishes 19 magazines and 150 reference titles. The Event Division hosts a dozen conferences in support of Summit’s magazine brands, sponsors the International Investment Conferences on global mining investment, and produces 50 professional education seminars annually. SBM’s Data Division, comprised of Highline Data, Judy Diamond Associates, Agent Media and Kirschner’s, is the leading data provider of financial and marketing information on insurance companies, life and property-casualty agents and investment advisors. Summit is also one of the top organizers of consumer and B2B art fairs and magazines.
Summit, a Wind Point Partners company, employs 400 employees in a dozen offices across the United States. For more information, please visit summitbusinessmedia.com.
Media Contact:
Betsy Kominsky
Vice President and Group Publisher, Insurance Media Group
720-895-1530
BKominsky@SBMedia.com