AdvisorOne.com Launches Advisor’s Professional Library, a First-Generation Information Tool for Financial Advisors’ Professional Development
November 12, 2012
New library provides technical content for financial services professionals as well as new opportunities for advertisers to create connectivity with users
New York, NY, November 12, 2012 – AdvisorOne.com, the leading web portal serving the information and professional development needs of financial advisors, today announced the successful launch of Advisor’s Professional Library, its first-ever paid content product. The new resource gives advisors access to highly technical content they need to stay abreast of the latest developments in many facets of their daily workflow, from compliance to tax codes. The depth of content on Advisor’s Professional Library is available in no other single digital source.
The launch also marks an important milestone in Summit Business Media’s ongoing efforts to leverage the full power of its content and information services through AdvisorOne.com and its other three B2B information portals. By integrating a highly relevant library of technical content created by the renowned team of experts from Summit’s Professional Publishing Division, AdvisorOne.com offers a unique and highly differentiated solution to its financial advisor audience.
James J. Green, Group Editor-in-Chief of Summit’s Investment Advisory Group, said, “This is an important milestone for AdvisorOne.com users because it builds on our mission to provide advisors with all the tools and resources they need to build their businesses successfully. Advisor’s Professional Library moves AdvisorOne.com content beyond news, commentary and feature articles to actionable, authoritative advisor workflow content. At the same time, it provides new opportunities for advertisers to create connectivity with users within this valuable market segment because of our ability to track their interest in highly specific areas.”
Vice President and Managing Director of Summit’s Professional Publishing Division, Richard Kravitz, said, “We are offering content in context, which many of the competitors aren’t. We are targeting technical, professional content specifically to the preferences of our audience and have made it accessible, digestible and instantaneous. For example, the first focus area is compliance because we know it’s an evergreen issue with advisors. Not only is compliance constantly in flux, especially now, an increasing burden is being placed on advisors and their partners to remain compliant.”
“Following the successful launch of Advisor’s Professional Library,” added Green, “plans are now underway to greatly expand on the content and tools available through the service, all driven by user need and audience feedback.”
Users can access Advisor’s Professional Library at the following link: http://www.advisorone.com/advisor-professional-library. Content is available on per-use basis at a cost of $1.99 an article following a free trial period giving access to three articles. More than 30 compliance-related articles are available now.
About Summit Business Media
Summit Business Media is the leading B2B media and information company serving the insurance, financial, legal and investment advisory markets. Summit strives to be “The Next Generation of Business Information” for executives and practitioners by providing breaking news and analysis, in-depth practice management strategies, business-building techniques and actionable data. Summit services the information needs of its customers through numerous channels, including digital, print, and live events. For more information, please visit http://www.summitbusinessmedia.com/.
AdvisorOne.com is a Summit Business Media property.
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