Centennial, CO, April 28, 2011 – Senior Market Advisor, published by Summit Business Media, announced the results of its Advisor Survey in the March 2011 issue.

The second annual Advisor Survey asked subscribers, licensed insurance and financial advisors serving the senior market, to provide their thoughts on their practice and the state of the industry. Questions included issues that keep them up at night, what marketing strategies are working, and not working in the current economic climate, how new technology has changed the way they do business, whether or not advisors’ relationships with their longtime clients and prospects have changed, as well as the fears their clients are facing.

“We had a fantastic response to our second annual Advisor Survey, with more than 800 advisors participating,” said Senior Market Advisor Editor Daniel Williams. “We received valuable data from advisors and obtained great insights on their challenges, how they are adapting to a changing marketplace, and how they’re finding success with new lead generation techniques.”

Highlights of the Advisor Survey include:
• The #1 thing keeping advisors up at night is Lead Generation, taking the attention away from the economy in last year’s study.
• 59% said that community involvement was their most effective strategy to gain new clients in the current economic climate.
• 49% of advisors say that new technology has increased productivity, while 32% believe it has taken away the personal touch.

Results were featured in the March issue of Senior Market Advisor, and complete survey results are available online at SeniorMarketAdvisor.com.

About Senior Market Advisor
Since 2000, Senior Market Advisor has been an advocate for independent advisors serving the senior market. Senior Market Advisor was the first publication to recognize the unique information needs of independent advisors to seniors and to provide producers with the information and guidance they need to build their business. The magazine highlights proven sales techniques, the latest trends, and effective strategies for serving the insurance needs of seniors. Based in Colorado, Senior Market Advisor is a product of Summit Business Media. For more information visit SeniorMarketAdvisor.com.

About Summit Business Media
Summit Business Media is the leading B2B media and information company serving the insurance, financial services, legal and investment advisory markets. Summit strives to be “The Next Generation of Business Information” for executives and practitioners by providing breaking news and analysis, in-depth practice management strategies, business-building techniques and actionable data. Summit services the information needs of its customers through numerous channels, including digital, print, and live events. For more information, please visit summitbusinessmedia.com.

Contact:
Daniel Williams
Editor, Senior Market Advisor
(720) 895-3961
dwilliams@seniormarketadvisor.com
SeniorMarketAdvisor.com

This entry was posted on Thursday, April 28th, 2011 at 5:23 pm and is filed under Investment Advisory, News. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.