Futures Magazine Launches Redesign
April 29, 2010
Futures Magazine Launches Redesign with May 2010 Issue
CHICAGO, IL (April 29, 2010) – Futures Magazine launches a new and sophisticated look for the serious trader with its May 2010 issue. Established in 1972, Futures set out to define an industry, one that has evolved into a multi-trillion dollar global business and is used by diversified groups, including farmers, investment bankers, and OPEC countries. Today, Futures Magazine covers the derivatives business, which includes futures, options, foreign exchange, stocks and ETFs. An independent voice of the industry, not aligned with an exchange or association, Futures has a multi-dimensional web presence and plans for its new look to better promote the synergy between the print magazine and futuresmag.com.
A new, modern logo, new tag line, quick-read prompts, and clearer charts are just some of the many features that make Futures easier to read. New content includes Q&A’s with successful commercial and professional traders and industry movers and shakers, more articles on quantitative strategies and periodic reviews of new technology, allowing Futures to expand into the professional trader arena. Incorporating vivid photographs into the modern look and feel helps to pull each new section together, while giving the magazine a contemporary feel.
As the voice of reason in an industry filled with noise, Futures aims to “separate the wheat from the chaff while serving as a marketplace of trading ideas. We understand our readers need to make profits and we aim to help them attain that goal, reasonably. The objective of the redesign was to make the magazine cleaner, crisper, and more attractive to our readers, as well as better integrate it with the website to provide more immediate information,” says Group Editorial Director Ginger Szala.
The new logo helps to ground the Futures name but further reinforces its coverage of the overall business and multiple market sectors. The website also will feature enhanced content that pulls from the print issues. This allows readers to visit the website for more information, trading examples and updated analysis.
May’s edition of Futures Magazine mails to subscribers on Apr. 29. For more information please contact gszala@futuresmag.com.
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Conatct:
Ginger Szala
Group Editorial Director
312-846-4604
gszala@futuresmag.com
Lindsey McVay
Marketing Manager
859.692.2208
lmcvay@sbmedia.com
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