Centennial, CO, March 30, 2011 – Senior Market Advisor, a Summit Business Media publication, announced the top performing print advertisements highlighted in a Baxter Research Center Inc. advertising effectiveness survey of the January 2011 issue of Senior Market Advisor.

The Baxter Research ad study measures the overall effectiveness of advertisements as it relates to a reader and then reports on the ad performance in the context of the three steps recognized as essential to the brand building experience: exposure, engagement, and involvement. An advertisements “recall seeing” score shows the ability of an ad to attract the reader’s attention and indicates that the reader had been exposed to an item by either seeing it or reading it. The “read some” score indicates the percentage of “recall seeing” readers, who after seeing the item, were engaged enough to be led into the copy by the headline, layout or subject material. These ads effectively engaged Senior Market Advisor readers after capturing their initial attention.

The following companies received the highest “recall seeing” scores:

• American Retirement Systems
• American Equity Investment Life Insurance Co.
• Mutual of Omaha Insurance Co.
• Forethought Financial
• OneAmerica Financial Partners, Inc

The following companies received the highest “read some” scores:

• American Equity Investment Life Insurance Co.
• Seminar Crowds! Inc.
• American Retirement Systems
• Mutual of Omaha Insurance Co.
• Creative Marketing International Corp.

“Senior Market Advisor offers our advertisers in the insurance industry valuable feedback from the Baxter Research Center on the effectiveness of their advertising campaigns,” said Tashawna Rodwell, publisher of Senior Market Advisor. “These studies not only help our partners understand if they are reaching their audience, but what they can do to improve their campaigns in the future, ultimately leading to more effective advertising campaigns.”

Baxter Research Center Inc. is a global marketing information firm supporting the world’s most successful business-to-business media brands.

ABOUT SENIOR MARKET ADVISOR
Since 2000, Senior Market Advisor has been an advocate for independent advisors serving the senior market. Senior Market Advisor was the first publication to recognize the unique information needs of independent advisors to seniors and to provide producers with the information and guidance they need to build their business. The magazine highlights proven sales techniques, the latest trends, and effective strategies for serving the insurance needs of seniors. Based in Colorado, Senior Market Advisor is a product of Summit Business Media. For more information visit: SeniorMarketAdvisor.com.

ABOUT SUMMIT BUSINESS MEDIA
Summit Business Media is the leading B2B media and information company serving the insurance, financial services, legal and investment advisory markets. Summit strives to be “The Next Generation of Business Information” for executives and practitioners by providing breaking news and analysis, in-depth practice management strategies, business-building techniques and actionable data. Summit services the information needs of its customers through numerous channels, including digital, print, and live events. Summit publishes 16 magazines and 150 reference titles, operates 20 websites and hosts a dozen conferences, including the world’s largest mining investment conference in South Africa. Summit’s Data division provides financial data on 6,000 insurance companies and detail on nearly one million health and benefits plans in the U.S.

Summit employs 400 employees in eleven offices across the United States. For more information, please visit SummitBusinessMedia.com.

Contact:
Tashawna Rodwell
Publisher, Senior Market Advisor
(720) 895-4989
trodwell@sbmedia.com
SeniorMarketAdvisor.com

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